Privacy Policy

About This Policy

We take the protection of your privacy seriously. This Privacy Policy explains what personal information we collect about you, how we use it and the steps that we take to ensure that it is kept secure.

In addition to information that you provide to us (e.g. when registering an account or contacting us), we also collect information about your visits to and use of our UKTV Digital Services (as defined below) through the use of cookies ("your personal information").

For more details about cookies and how you may control them, please see our Cookie Notice.

Whilst our processing of your personal data has not changed, we have updated this privacy policy to contain additional information about that processing to comply with recent changes in applicable data protection law.

Who We Are

In this Privacy Policy, "we", "us" and "our" means UKTV Media Limited. You should read this Privacy Policy in conjunction with the Terms and Conditions and Cookie Notice which also apply to our UKTV website at and associated websites, services and applications including UKTV Play (the "UKTV Digital Services").

We collect and process information about you that you provide through your use of the UKTV Digital Services.

Our legal status under applicable data protection law is that of a "data controller" (meaning that we decide the purposes for which and the ways in which your personal information is collected and used) and in this capacity we will securely store and process your personal information.

Please be aware that some of the services provided on the UKTV Digital Services (e.g. UKTV Play) are only accessible to registered users via a password. It is your responsibility to keep your password secure at all times and we shall not be liable for any unauthorised use of your password.

The Information We Collect

The better we know you the better we can make UKTV's digital products and services work for you and give you a more personalised experience.

Information provided by you

We may collect the personal information stated below, when, for example, you register for an account (such as UKTV Play) on our UKTV Digital Services; subscribe to one of our newsletters or other digital services; enter a competition; vote or post comments or other material on our UKTV Digital Services; complete the "Contact Us" form; or respond to any other specific requests we make on our UKTV Digital Services:

(i) name;

(ii) user name;

(iii) password;

(iv) date of birth;

(v) postcode;

(vi) gender;

(vii) email address; and

(viii) any queries, comments or material that you submit via our UKTV Digital Services.

If you register for a service using your Facebook account, we will receive certain personal data from Facebook such as your name and email address. We may receive other details depending on your Facebook privacy settings.

Information about your use of our UKTV Digital Services

During your visit to, or use of, our UKTV Digital Services, we will also collect information about

  • Your visit (e.g. time, date, duration, pages viewed);

  • The resources that you access or online services that you use; and

  • How you access our UKTV Digital Services (e.g. IP address, operating system, browser type).

  • If you use our video on-demand services such as UKTV Play, we may also collect information about:

  • The programmes that you watch;

  • The adverts which are displayed to you and any interaction with those adverts (e.g. clicking to view further information); and

  • The time, date and duration of your viewing session.

Like most companies, we also use cookies to collect some of this information. Please see our Cookie Notice for further information on how we and third parties use cookies to collect and process information about your use of our UKTV Digital Services.

How We Use Your Personal Information

We will use your personal information:

(i) to help us monitor and improve our UKTV Digital Services and for internal statistics and analytics purposes;

(ii) to get you to the shows you love quicker by providing additional functionality to you, such as maintaining a list of your previously watched programmes, or suggesting programmes which might be of interest to you;

(iii) so you don't miss out on the latest news, or to let you know about the digital products and services offered by UKTV. We may contact you by various methods including by post, email, SMS, telephone, social media, or online or via applications, where you have indicated that you wish to receive such marketing. You are able to manage the way we contact you by editing the 'Manage my Preferences' section under your profile on UKTV Play. In addition to or in combination with the details which you have provided (such as your gender, postcode or date of birth), we may use other information about your use of our UKTV Digital Services (such as programmes watched, preferred channels, time of viewing) to identify products and services which are more likely to be of interest to you;

(iv) to help us personalise the services and communications you receive (including tailored advertising), which means that, in turn, we are able to maximise the revenue that we generate from advertising to help us to cover the costs of the free services which we provide to you. Personalisation may be based on various factors such as your age, postcode or gender, your device details or your inferred interests (which may come from the programmes you watch, preferred channels or time of viewing or other information which we learn about you from other sources). We (or third parties acting on our behalf) will use this information to place you into an "interest group" and to inform advertisers of the interest group into which you fall, to enable our advertising partners to display more tailored advertising to you. By interacting with, or viewing, an advert, you should be aware that that third party may make the assumption that you meet the targeting criteria used to display the advert. Please see the Cookie Notice for further information on the cookies we use for targeted advertising (including how to opt-out);

(vi) to help us design services, competitions or message board topics that we think will appeal to you and other users of our UKTV Digital Services;

(vii) to allow you to participate in the interactive features of our UKTV Digital Services and to notify you about changes to our UKTV Digital Services;

(viii) for system administration purposes. Please note that the information used for these purposes is limited to statistical data about your browsing actions and patterns;

(ix) to meet our legal, regulatory and compliance requirements; and

(x) to communicate with you.

We may also your personal information for other purposes with your consent or as otherwise permitted by the law.

You control the data we hold on you:

When you register you will be given the opportunity to indicate whether or not you are happy for us to use your personal information in order to tell you about such offers, products or services. You are also in control of the way in which we contact you by editing your marketing preferences information in the 'Manage my Preferences' section of your UKTV Play Profile.

Any personal details you give to us will be in super safe hands, and if you ever want them deleted just let us know by sending us an email at and we'll remove them from our system.

If you would like us to stop using your personal information for profiling and targeted advertising purposes, you can send us an email at Please note that if you opt out of profiling and targeted advertising, this does not mean that you will receive less advertising when you use our UKTV Digital Services. This just means that the advertising you see may not be as relevant to you.

Where you have provided us with consent, you agree that we may contact you directly by the available method of communication nominated by you - post, email, telephone, SMS, or by any other specified method of communication.

The Legal Bases We Rely On to Process Your Personal Information

There are certain legal grounds that we rely on to process your personal information, including:

  • Consent: We may ask you for consent to collect or process your personal information on certain occasions, for example, when we want to contact you with information about offers, products and services that might be of interest to you.

  • Where it's necessary to fulfil a contract with you: So we are able complete transactions with you.

  • Where we're required to do so by law: For example, if we receive a request from law enforcement or other government officials.

  • When it's in our legitimate interests to do so and when these interests are not overridden by your data protection rights: For example, we have a legitimate interest in ensuring the security and integrity of our UKTV Digital Services, and in ensuring that the same operate effectively.

Where We Store Your Personal Information

Your personal information may be transferred to, and stored at, a destination outside the European Economic Area ("EEA") and may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. In particular, our newsletter is processed and sent to you by MailChimp, Inc., located in the USA.

Regardless of where your personal information is stored or processed we will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Policy.

We put in place European Commission approved standard contractual clauses to protect your information. A copy of these clauses is available for your review upon request to us using the detail provided below.

How We Keep Your Personal Information Secure

We take privacy issues very seriously and we understand that keeping your personal information secure is very important to you.

When handling personal information, security is paramount and we use all reasonable measures to safeguard your information and to ensure it is adequately protected.

Our system is hosted by service providers whom we consider to have good reputations for security, but please note that we cannot guarantee that any personal information transmitted over the internet is completely secure.

Disclosure of Your Personal Information

You should be aware that if we are requested by the police or any regulatory or government authority investigating suspected illegal activities to provide to them your personal information and/or information concerning your activities whilst visiting the site, we shall do so.

We may disclose your personal information to third parties if we are under a duty to disclose or share your personal information in order to enforce or apply our Terms and Conditions and other agreements; or if we reasonably consider this necessary; or to protect the rights, property, or safety of us, our customers, or others.

If our business is sold or integrated with another business, your personal information will be disclosed to our advisers and any prospective purchaser's adviser and will be passed to the new owners of the business.

We may disclose your personal information to our advertising partners for the purposes outlined above.

We may employ the services of third parties to help us in certain areas, such as website hosting, maintenance, call centre operation, email marketing. In some cases, such as call centre and customer relationship management, the third party may receive your personal information. However, at all times, we will control and be responsible for the use of your personal information.

Your Rights

You have various rights with respect to our use of your personal information:

  • Access: You have the right to request a copy of the personal information that we hold about you. Please note that there are exceptions to this right, so that access may be denied if, for example, making the information available to you would reveal personal information about another person, or if we are legally prevented from disclosing such information. You are entitled to see the information held about you. If you wish to do this, please contact us using the contact details provided below.

  • Accuracy: We aim to keep your information accurate, current, and complete. We encourage you to contact us using the contact details provided below to let us know if any of your personal information is not accurate or changes, so that we can keep your personal information up-to-date. You can also review and correct/update some of your personal information by logging-in to your account and going to your Profile, if you have registered on one of the UKTV Digital Services.

  • Objecting: In certain circumstances, you also have the right to object to processing of your personal information and to ask us to block, erase and restrict your personal information. If you would like us to stop using your personal information, please contact us using the contact details provided below. Please note that there are exceptions to these rights, if, for example, we are under a legal obligation to continue to process your personal information.

  • Porting: You have the right to request that your personal information is ported to you or another data controller.

  • Complaints: If you believe that your data protection rights may have been breached, you have the right to lodge a complaint the applicable supervisory authority or to seek a remedy through the courts.

When we ask you to supply us with information we will make it clear whether the information we are asking for must be supplied so that we can provide the products and services to you, or whether the supply of any information we ask for is optional.

How Long We Keep Your Personal Information For

We will retain your personal information, whether or not your account is active, for as long as we believe it necessary or desirable to fulfil our business purposes or to comply with applicable law, audit requirements, regulatory requests or orders from competent courts. Remember if you want us to delete your personal information at any time, just let us know by sending us an email at and we'll remove them from our system.


The UKTV Digital Services may contain links to other websites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from our UKTV Digital Services. We encourage you to review the privacy policies of those other web sites so you can understand how they collect, use and share your personal information.

Changes to this Privacy Policy

If our privacy policy changes in any way, we will place an updated version on this page (displaying a version date at the bottom of the page). Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

Contact Details

You may contact us as follows:

  • Email:
  • Post: UKTV, PO BOX 6996, Cardiff, CF15 5DS
  • Phone: 020 3192 0504

Company Information

UKTV Media Limited (registered with number 04266373) with registered address at: 10 Hammersmith Grove, London, W6 7AP

Last updated: 27 November 2017