About This Policy
For more details about cookies and how you may control them, please see our Cookie Notice.
Who We Are
We collect and process information about you that you provide through your use of the UKTV Digital Services.
Our legal status under applicable data protection law is that of a "data controller" (meaning that we decide the purposes for which and the ways in which your personal information is collected and used) and in this capacity we will securely store and process your personal information. Please be aware that some of the services provided on the UKTV Digital Services (e.g. UKTV Play) are only accessible to registered users via a password. It is your responsibility to keep your password secure at all times.
The Information We Collect and How We Collect It
The better we know you the better we can make UKTV's digital products and services work for you and give you a more personalised experience.
Information provided by you
When you register for an account (such as UKTV Play, for which registration is required in order to view content) on our UKTV Digital Services, or if you subscribe to one of our newsletters or other digital services, we collect contact details and other relevant information ("Account Information"), including:
(i) your first and last name;
(ii) your user name;
(iii) the password that you assign to your account;
(iv) your date of birth;
(v) your postcode;
(vi) your gender (although this is optional if you prefer not to say); and
(vii) your email address.
If you enter a competition, vote or post comments or other material on our UKTV Digital Services, complete the "Contact Us" form, or respond to any other specific requests we make on our UKTV Digital Services, then we will collect any queries, comments or material that you submit in doing so ("User Provided Information").
Information about your use of our UKTV Digital Services
During your visit to, or use of, our UKTV Digital Services, we will also collect information about:
Your visit (e.g. time, date, duration, pages viewed);
The resources that you access or online services that you use; and
How you access our UKTV Digital Services (e.g. IP address, operating system, browser type).
If you use our live or video on-demand programme services such as UKTV Play, we also collect information about:
The programmes that you watch and any interaction with them;
The adverts which are displayed to you and any interaction with those adverts (e.g. clicking to view further information);
Quality of service and diagnostic information concerning video streams; and
The time, date and duration of your viewing session.
We refer to this kind of information as "Usage Information".
How We Use Your Personal Information
Depending on which of our services you are using (or how you are otherwise interacting with us), we may use your data for the purposes described below, and in ways which are consistent with our relationship with you (i.e. as a consumer or in a business context). We have set out a description of all the ways we might use your personal data and the types of data this could include. Under UK and EU data protection law we are required to tell you our lawful basis or processing your personal data and we have included this in the table below.
|CATEGORIES OF PERSONAL DATA (EXAMPLES)
(UK AND EU ONLY)
|To provide our products and services (including the UKTV Digital Services) to you. Including, as applicable, (i) the administration of your account (including providing customer management and support services) and (ii)verifying your identity (including where you exercise your data subject rights)
|(i) Our legitimate interests to keep our records updated and to manage our services effectively.
(ii) Performance of a contract with you
|Our legitimate interests to ensure you have a good experience in using our services or in your business dealings with us, to keep our records updated and to respond to requests and feedback.
|To manage and secure our services. Including troubleshooting, testing, system maintenance, reporting, and data hosting, preventing fraud or other potentially illegal activities (including copyright infringement), blocking disruptive users, protecting the safety of users and enforcing our terms of service.
|Our legitimate interests for running our business, provision of administration and IT services, network security, and to prevent fraud
|To measure and improve our products and services, the effectiveness of our marketing and emails, and our customer relationships and experiences. We may use specialist research or IT service providers to help us to do this.
|Our legitimate interests to study how customers use our products and services, to keep our services updated and relevant, to develop our business and to inform our marketing strategy
Consent (if you are located in the UK/EEA), in relation to non-essential cookies and related technologies used to support this purpose.
Consent where your personal information is shared/disclosed directly in response to a research questionnaire/survey.
|To send you emails with news, offers, promotions and invitations to take part in market research relating to our content, brands and services and special promotions from our brand partners in accordance with your contact preferences. These communications may be personalised to you based on what we think may interest you.
We may also send notifications via your device or web browser, where you have specifically given permission when requested by your browser or device.
If you unsubscribe or opt-out from email marketing, we may add your email address to a suppression list to ensure we respect your preference.
|Consent, as applicable, or our legitimate interests to promote our content, brands and services, and those of our partners and to manage your preferences.
|To personalise your experience and our marketing communications to make it more relevant to you and to tell you about goods or services that we think might interest you.
We sometimes promote our products and services to you through advertising on other websites, services and/or platforms you may visit. This advertising may be personalised to you based on your browsing or purchase history with us.
|Consent (in relation to cookies and related technologies in the UK/EEA), or
Our legitimate interests to promote our services and engage our consumers and audiences
|To market our products and services to you via social media. When we post marketing messages on social media platforms, we sometimes use the audience segmentation tools of the platform to show these to particular types of people - for example, based on your age, interests or (broad) location. When we do this, we only receive aggregated anonymous reports on the performance of these posts, no personal data is shared with us.
Custom Audiences: We may use your contact details and browsing/transactions data we hold about you in order to show you relevant marketing and promotional posts on social media. When we do this, an encryption technique is applied to the data so the social media platform can only read the data that it already holds in order to create a match so it can show you the relevant advertising post.
|For general social media marketing we do not use personal data we hold about you.
Where we use Custom Audiences, we may use the following data
|Our legitimate interests to promote our services and engage our consumers and audiences
|Measuring and analysing the effectiveness of our marketing messages shown to you on our websites, in our emails and elsewhere online (e.g. where we purchase media space on other websites).
|Our legitimate interests to analyse how customers use our products and services, to develop our products and services, to grow our business and to inform our marketing strategy.
|To conduct market research into our brands and services. We may use specialist market research agencies to conduct research on our behalf. When we do this, the agencies will not usually share any information to enable us to identify respondents. If they were to do this, it would be explained to you at the time you take part in the research.
However, we may carry out research relating to actors and public figures and when we do this, we will receive information about public opinion of such people.
|For respondents: where we use an agency, usually no personal data only anonymous demographical data and opinions. Sometimes we may receive videos and vox pops featuring you, which will be explained to you at the time you take part.
If you choose to take part in research at our invitation, we may directly collect some data from you in order to facilitate the project, e.g. name, contact details and demographic information.
For 'talent' and other public figures: name and public opinions/perceptions about them.
|Our legitimate interest to better understand how our brands or talent are perceived and to engage with our customers/audiences.
Consent (where we collect data directly from you)
|To personalise adverts shown to you by our partners and advertisers on our services (that include advertising). This may include advertising personalised to you based on your browsing of our websites and other websites, and inferred interests or demographics for the service you are using.
Our partners and advertisers may also measure and analyse the effectiveness of the adverts shown to you.
To find out more about advertising and to opt out of your data being used to personalise it, see the Cookies Notice for the service you are using.
|Consent (in relation to cookies and related technologies in the UK/EEA), or
Our legitimate interests to promote our brand partners and to generate revenue to help fund services.
Where we propose using your personal information for any other uses or for any other lawful basis, we will ensure that we notify you first and get your consent as appropriate.
Managing Your Preferences
You control the data we hold on you.
When you register you will be given the opportunity to indicate whether or not you are happy for us to use your personal information in order to tell you about our offers, products or services. You can control the way in which we contact you by editing your marketing preferences information in the 'Manage my Preferences' section of your UKTV Play Profile.
If you would like us to stop using your personal information for targeted advertising purposes, you can send us an email at email@example.com. Please note that if you opt out of profiling and targeted advertising, this does not mean that you will receive less advertising when you use our UKTV Digital Services. This just means that the advertising you see may not be as relevant to you.
Where We Store Your Personal Information
Your personal information will only be transferred to, and stored at, a destination outside the European Economic Area if adequate safeguards are in place to protect your data. For example, we use processors who have signed up to European Commission approved standard contractual clauses.
How We Keep Your Personal Information Secure
We take privacy issues very seriously and we understand that keeping your personal information secure is very important to you. When handling your personal information, security is paramount and we use all reasonable measures to safeguard your information and to ensure it is adequately protected.
Our system is hosted by service providers whom we consider to have good reputations for security, but please note that we cannot guarantee that any personal information transmitted over the internet is completely secure.
Sharing and Disclosure of Your Personal Information
Information shared within the BBC Studios Group
To improve your experience of our services and brands, information about your use of our services may be shared between companies in the BBC Studios Group for the purposes of research, analysis, marketing and ad-serving.
Information shared through pixels and cookies
Information shared with our suppliers
We will disclose your data to our suppliers to the extent that they need access to your data in order to provide us with their services. We will only use suppliers who provide sufficient guarantees as to the processing of your data, including in relation to keeping it secure.
We work with a number of third parties to process your personal information for the purposes described above. Where these third parties act on our behalf they must only process your personal information in accordance with our instructions. The categories of suppliers and service providers that we use include:
IT and information technology and services companies
BBC Public Service
We work with:
Channel Four Corporation, who serve targeted advertising on our behalf, including to users of UKTV Play, and who also design a survey that we send to a sample of around 30,000 registered users to help us model all our registered users into segments for the purposes of targeted advertising
Mediarithmics, who provide advertising related services and who are located in France (note that we pseudonymise your personal information by means of hashing before it is disclosed)
Infosum, who provide advertising related services (note that we pseudonymise your personal information by means of hashing before it is disclosed)
Aptitude, who provide user management software
24i, who provide services related to content recommendation
Information shared with other parties
You should be aware that if we are requested by the police or any regulatory or government authority investigating suspected illegal activities to provide to them your personal information and/or information concerning your activities whilst visiting the site, we shall be entitled to do so.
We are also entitled to disclose your personal information to third parties if we are under a duty to disclose or share your personal information in order to enforce or apply our Terms and Conditions and other agreements; or if we reasonably consider this necessary; or to protect the rights, property, or safety of us, our customers, or others.
If our business is sold or integrated with another business, your personal information will be disclosed to our advisers and any prospective purchaser's adviser and will be passed to the new owners of the business.
You have various rights with respect to our use of your personal information:
Access: You have the right to request a copy of the personal information that we hold about you. Please note that there are exceptions to this right, so that access may be denied if, for example, making the information available to you would reveal personal information about another person, or would reveal trade secrets, or if we are legally prevented from disclosing such information. If we have deleted or anonymised your data then we won't be able to provide you with a copy of that data. If you wish to exercise this right, please contact us using the contact details provided below.
Accuracy: We aim to keep your information accurate, current, and complete. We encourage you to contact us using the contact details provided below to let us know if any of your personal information is not accurate or changes, so that we can keep your personal information up-to-date. You can also review and correct/update some of your personal information by logging-in to your account and going to your Profile, if you have registered on one of the UKTV Digital Services.
Objecting: In certain circumstances you also have the right to object to processing of your personal information: (i) which is based on our legitimate interests; (ii) for direct marketing purposes; and (iii) for profiling to the extent that it is related to direct marketing. If you would like to object to (i), please contact us using the contact details provided below. Please see the How We Use Your Personal Information section above for information on how to object to (ii) and (iii).
Erasing and Restricting: You have the right to ask us to erase or restrict your personal information. If you would like us to stop using your personal information, please contact us using the contact details provided below. Please note that there are exceptions to these rights, if, for example, we are under a legal obligation to continue to process your personal information.
Porting: You have the right to request that your personal information is ported to you.
Complaints: If you believe that your data protection rights may have been breached, you have the right to lodge a complaint with the supervisory authority in the country of your habitual residence, place of work or of the potential breach, or to seek a remedy through the courts. The supervisory authority in the UK is the Information Commissioner's Office, whose website at ico.org.uk provides information on how you can lodge a complaint.
When we ask you to supply us with information we will make it clear whether the information we are asking for must be supplied so that we can provide the products and services to you, or whether the supply of any information we ask for is optional. For example, registration is mandatory to use UKTV Play on most platforms, and certain minimum details must be submitted in order to enter our competitions.
How Long We Keep Your Personal Information For
We will retain your personal information, whether or not your account is active, for as long as we reasonably believe it necessary to fulfil our business purposes or to comply with applicable law, audit requirements, regulatory requests or orders from competent courts. We will then delete or anonymise it. For example, we will normally delete or anonymise your UKTV Play account after 2 years of inactivity, but we will email you to warn you first.
The UKTV Digital Services may contain links to other websites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from our UKTV Digital Services. We encourage you to review the privacy policies of those other web sites so you can understand how they collect, use and share your personal information.
You may contact us as follows:
- Email: firstname.lastname@example.org
- Post: UKTV, PO BOX 6996, Cardiff, CF15 5DS
- Phone: 020 3192 0504
Company Information UKTV Media Limited (registered with number 04266373) with registered address at: 10 Hammersmith Grove, London, W6 7AP
Last updated: 4 December 2023