Cookie Notice

When you access one of our sites we collect information about your visit to the site (such as which pages you visit, how often you visit, the length of time for which you visit and which competitions or message boards you enter). For: Promoted as: Promoted as: Promoted as: Promoted as: Promoted as: Promoted as: Promoted as: Promoted as: Promoted as: Promoted as:

(together "the UKTV Websites")


When you access one of our sites we collect information about your visit to the site (such as which pages you visit, how often you visit, the length of time for which you visit and which competitions or message boards you enter). This information enables us to track and measure the usage of the various parts of the relevant site but also to build up a profile of your interests and preferences which may then be used by us to personalise your browsing experience in order to make your visits to the site more enjoyable. To do this we use small text files known as "cookies". This notice is intended to provide you with clear and relevant information about the use of cookies across the UKTV Websites.

Please note that we will take your use of the UKTV Websites as your consent to the use of the cookies described in this Notice.

What is a cookie?

The information we collect about your visit to our sites is captured through the use of one or more cookies. A "cookie" is a small packet of electronic data that is downloaded and stored on your hard drive by your web browser. You have the opportunity to set your computer to accept all cookies, to notify you when a cookie is issued, or to refuse any cookies at any time. Please bear in mind that if you do not accept certain cookies, your enjoyment of the site may be adversely affected: for example, you may be asked to re-register every time you visit the site. If you want to learn more about cookies please go to

What cookies do we set?

"Session" cookies: these are essential in order to let you move around our sites and use their features, such as accessing secure areas . Typically these would do things like:

  • enable mobile phone users to use the website
  • enable error reporting/debugging
  • manage the information you see in our TV listings
  • to create "breadcrumb" navigation trails

Persistence: these expire when you leave the UKTV Websites.

"Performance" cookies (also known as "analytics"): these collect information about how visitors use our sites, for instance the pages that are visited most often and whether error messages are generated. These cookies (which are also sometimes referred to as "analytic cookies") do not identify you personally and the information they collect is aggregated and therefore anonymous and is used to improve how the sites work. Typically these would do things like:

  • analyse web page usage statistics with Webtrends and Google Analytics software
  • enable error reporting/debugging (for website developers)
  • collect and analyse video delivery statistics

Persistence: some of these may persist after you leave the UKTV Websites. However, as said above, the information they collect does not identify you personally.

"Functionality cookies": these allow the UKTV Websites to remember who you are, what choices you have made, things like your user name, password, language and so on. They can also provide more personalised features such as local or topical content tailored to your preferences. They remember the choices you have made in order to improve your experience of the sites. Typically these would do things like:

  • for online voting apps, prevent multi-voting
  • enable video parental control
  • enable login via Facebook
  • identify users entering competitions or votes
  • identify a user if they are logged in
  • enable you (via "Flash" cookies) to play our online games

Persistence: in order to do their job, some of these need to remain on your device after you leave the UKTV Websites.

Which cookies are set by third parties?

"Advertising cookies": these are cookies used to deliver adverts and to limit the number of times that you see particular adverts as well as measuring the effectiveness of advertising campaigns. We have set out links below to some of the specific partners who currently or may in future set cookies on our websites, and therefore on your computer, each of which have instructions on how to opt out of their cookies. Please note that if you want to opt out from receiving targeted advertising, this does not mean that you will receive less advertising when you use UKTV Websites. This just means that the advertising you see may not be as relevant to you.

If you still want to opt out of third party advertising cookies, you can also do so by visiting the advertising association bodies mentioned in the "Controlling Your Cookies" section below.

Controlling Your Cookies

Change your Browser Settings

You can choose how cookies are handled by your device via your browser settings. The most popular browsers allow users to a) see what cookies you've got and delete them individually; b) accept or block either all cookies or cookies from particular sites; c) notify you when a cookie is issued, or d) delete all cookies when you close your browser.

Warning: Be aware that if you choose not to receive cookies at any time, the website may not function properly and certain services will not be provided, spoiling your experience of not just the UKTV Websites but other websites as well. For example preferences may be lost, which could include any cookie opt outs you have exercised. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

What is a browser?

A browser is an application that allows you to surf the internet. The most common browsers are Chrome, Internet Explorer, Firefox and Safari. Most browsers are secure and offer quick and easy ways to delete information like cookies.

Managing Advertising Cookies

Listed below are the three main associations that represent advertising networks. You can visit their websites to opt out of all cookies served by their members. Typically, they will scan your device for a few seconds to see what cookies are currently set and then provide you with the facility to opt out on an individual basis or completely from all cookies.

Please note that these websites list many more networks than those used by UKTV.

Internet Advertising Bureau (IAB)
Network Advertising Initiative (NAI)
The Digital Advertising Alliance

Listed below are the main advertising networks used on UKTV websites and a link to their privacy policy and the part of their website that allows you to opt out

Third Party Ad Server

247 Real Media Privacy Policy
247 Real Media Opt Out

Ad Jug Privacy Policy
Ad Jug Opt Out

AOL Privacy Policy
AOL Opt Out

Audience Science Privacy Policy
Audience Science Opt Out

BlueKai Privacy Policy
BlueKai Opt Out

Criteo Privacy Policy
Criteo Privacy Opt Out

Google Double Click Privacy Policy
Google Double Click Opt Out

In Skin Media Privacy Policy
In Skin Media Privacy Opt Out

Lotame Privacy Policy
Lotame Privacy Opt Out

Quantcast Privacy Policy
Quantcast Opt Out

Revenue Science Privacy Policy
Revenue Science Opt Out

Rubicon Project Privacy Policy
Rubicon Project Opt Out

Specific Media Privacy Policy
Specific Media Opt Out

Tribal Fusion Privacy Policy
Tribal Fusion Opt Out

Vibrant Privacy Policy
Vibrant Opt Out

Xaxis Group M Privacy Policy
Xaxis Group M Opt Out

Managing Analytic Cookies

ComScore, Google Analytics and Brightcove provide anonymised statistical information for us. Importantly, this information also allows us to determine how much we should charge for advertising, and if we are hitting our target audience. If we didn't have these measurement tools to enable us to get our sums right on the advertising we would have less money to spend on improving our sites' content and it would be much harder for us to learn what people do or don't enjoy about the UKTV Websites. However, if you would like to opt out of Analytics cookies, please do so by clicking on the links below:

Third Party Analytics

Affiliate Window Privacy Policy
Affiliate Window Opt Out

Amazon Privacy Policy
Amazon Privacy Opt Out

Brightcove Privacy Policy
Brightcove Opt Out

ComScore / DAX site stats Privacy Policy
ComScore / DAX site stats Opt Out

Google Analytics Privacy Policy
Google Analytics Opt Out

MySupermarket Privacy Policy
MySupermarket Opt Out

Skimlinks Privacy Policy
Skimlinks Opt Out

Managing Flash Cookies

Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe uses its own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users. These are usually HTTP cookies. You can control HTTP cookies using the mechanisms described above.

As well as HTTP cookies, cookies called Flash Local Stored Objects (LSOs) work in a similar way. These can be controlled manually by visiting the Adobe website.

LSOs may be used to store user preferences for media player functionality and without them some video content may not play properly. We therefore do not recommend turning these cookies off when visiting UKTV Websites.

Contact Details

You may contact us as follows:

  • Telephone: 020 3192 0504
  • Email:
  • Post: UKTV, PO BOX 6996, Cardiff, CF15 5DS

January 2015:

UKTV Media Limited (company number 04266373)

All registered in England and Wales at: 10 Hammersmith Grove, London, W6 7AP.